Literaturnachweis - Detailanzeige
Autor/in | Benavidez, Max |
---|---|
Titel | From Researchers to Reporters. |
Quelle | In: Currents, 22 (1996) 1, S.16-18 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; College Administration; College Faculty; Faculty College Relationship; Higher Education; Information Dissemination; Information Seeking; Institutional Advancement; Mass Media; Program Administration; Public Relations; Publicity; Researchers; Scientific Research |
Abstract | The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are also noted. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |