Literaturnachweis - Detailanzeige
Autor/in | Shenk, Robert |
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Titel | Ethos at Sea. |
Quelle | In: Business Communication Quarterly, 58 (1995) 1, S.5-11 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1080-5699 |
Schlagwörter | Stellungnahme; Higher Education; Rhetoric; Technical Writing; Writing (Composition); Writing Research |
Abstract | Discusses writing of United States Navy personnel to support the wide usefulness of the rhetorical concept of ethos. Shows how the concept is applied within a variety of naval contexts, from naval personnel evaluations to ship-repair reports. Discusses the Tailhook episode to show how lack of understanding of ethos can have adverse effects on the Navy's credibility. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |