Literaturnachweis - Detailanzeige
Autor/in | Schreiber, William |
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Titel | Answering the Call: How PR Officers Can Communicate Accountability in Four Key Areas: Faculty Productivity, Public Service, Costs, and Research. |
Quelle | In: Currents, 20 (1994) 4, S.34-39 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Accountability; Administrator Role; College Faculty; College Role; Costs; Higher Education; Productivity; Public Opinion; Public Relations; Public Service; Research |
Abstract | Ways in which college public relations officers have addressed public concerns about higher education are detailed. Campus communicators are encouraged to cooperate within and among institutions to encourage public appreciation of higher education's role in society. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |