Literaturnachweis - Detailanzeige
Autor/in | Nawe, Julieta |
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Titel | Management and Marketing of Information Services in Africa. |
Quelle | In: Information Development, 9 (1993) 1-2, S.52-57 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0266-6669 |
Schlagwörter | Stellungnahme; Cultural Differences; Culture Conflict; Developing Nations; Foreign Countries; Government Role; Information Services; Librarians; Library Administration; Marketing; Problems; Users (Information); Africa |
Abstract | Discusses the need to market information services in Africa and examines some of the obstacles to the use of library and information services. Highlights include technological changes; management issues, including a negative image of librarians; marketing information to a population with low use of libraries; the role of governments; and culture conflict. (Contains 19 references.) (LRW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |