Literaturnachweis - Detailanzeige
Autor/in | Geethananda, Hemamalee |
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Titel | Marketing Development Information in South Asia. |
Quelle | In: Information Development, 9 (1993) 1-2, S.44-51 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0266-6669 |
Schlagwörter | Stellungnahme; Access to Information; Administration; Developing Nations; Economic Development; Foreign Countries; Information Centers; Information Networks; Librarians; Libraries; Marketing; Nonprofit Organizations; Values; Asia; Sri Lanka |
Abstract | Discusses adapting traditional marketing strategies for the nonprofit sector, including libraries and information centers, and describes experiences of the Development Information Network for South Asia in Sri Lanka. Topics addressed include librarians' value systems, including free access to information; the need for information marketing; marketing as a management tool; and pricing. (Contains eight references.) (LRW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |