Literaturnachweis - Detailanzeige
Autor/in | Dessoff, Alan L. |
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Titel | The Sophisticated Annual Fund. |
Quelle | In: Currents, 19 (1993) 6, S.8-12 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Alumni; Case Studies; Consultants; Cost Effectiveness; Data Processing; Donors; Fund Raising; Higher Education; Program Descriptions; Research Methodology |
Abstract | Applying prospect research techniques to donors on the college or university annual fund rolls can be effective without high cost. Simple segmenting can be done by manipulating existing computer files, as illustrated by the experience of a number of institutions. Using commercial analysis services can also be cost effective. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |