Literaturnachweis - Detailanzeige
Autor/in | Hall, Cindy |
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Titel | Demystifying Marketing. |
Quelle | In: Currents, 19 (1993) 2, S.30-31 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Administrator Role; College Planning; College Role; Higher Education; Institutional Advancement; Institutional Characteristics; Marketing; Student Recruitment |
Abstract | To market their institutions effectively, college advancement professionals need to understand that marketing encompasses several specific activities and begins with the customer's needs, not the institution's. The administrator must know the institution thoroughly before developing a marketing plan and be able to develop and adapt marketing strategies to respond to change. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |