Literaturnachweis - Detailanzeige
Autor/in | Spicuzza, Frank J. |
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Titel | A Customer Service Approach to Advising: Theory and Application. |
Quelle | In: NACADA Journal, 12 (1992) 2, S.49-58 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0271-9517 |
Schlagwörter | Academic Advising; College Faculty; Consumer Economics; Counselor Client Relationship; Faculty Advisers; Higher Education; Marketing; Models; Professional Education; Social Work; Student Needs; Surveys; Teacher Role; Theory Practice Relationship; Undergraduate Study |
Abstract | The customer service marketing model provides an organizing strategy for advising in higher education. The university contributes resources for an advising process that addresses needs and expectations of students as customers and faculty as providers. This model is evident in a recent survey of 58 bachelor's degree recipients in social work. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |