Literaturnachweis - Detailanzeige
Autor/in | Stocking, S. Holly |
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Titel | Packaging Risk: Lessons for Students in PR and Journalism. |
Quelle | In: Journalism Educator, 47 (1992) 2, S.26-31 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0022-5517 |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Stellungnahme; Class Activities; Higher Education; Journalism; Journalism Education; Public Relations; Risk; Teaching Methods |
Abstract | Discusses three techniques for packaging risk and manipulating public attitudes toward risk: subtleties of language, finessing numbers, and risk comparisons. Discusses implications for practice in the profession of public relations. Presents three classroom applications. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |