Literaturnachweis - Detailanzeige
Autor/in | Michael, Benedict P. |
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Titel | Marketing of Information in the Water Sector in Tanzania: A Strategy for MAJIDOC. |
Quelle | In: Information Development, 8 (1992) 2, S.95-98 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0266-6669 |
Schlagwörter | Stellungnahme; Budgets; Developing Nations; Financial Support; Foreign Countries; Information Services; Library Personnel; Marketing; Objectives; Special Libraries; Water Resources; Tanzania |
Abstract | Outlines a strategy for marketing the information products and services of the Water and Sanitation Information and Documentation Centre (MAJIDOC) of the Water Resources Institute in Dar es Salaam, Tanzania. Objectives of the marketing strategy are explained, ideas for internal and external promotion are described, and a budget plan is included. (LRW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |