Literaturnachweis - Detailanzeige
Autor/in | Heydinger, Richard B. |
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Titel | Beyond the Crystal Ball. |
Quelle | In: Currents, 18 (1992) 1, S.24-25 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Stellungnahme; College Administration; Decision Making; Higher Education; Laboratory Animals; Planning; Public Relations; Trend Analysis |
Abstract | Issues management in college public relations involves identifying issues and trends early, debating alternative responses, deciding on the best approach, and designing and carrying out an action plan. Experience at the University of Minnesota with the issue of animal rights has shown the method can be very useful. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |