Literaturnachweis - Detailanzeige
Autor/inn/en | Frith, Katherine Toland; Wesson, David |
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Titel | A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines. |
Quelle | In: Journalism Quarterly, 68 (1991) 1-2, S.216-23 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0196-3031 |
Schlagwörter | Advertising; Content Analysis; Cross Cultural Studies; Cultural Differences; Foreign Countries; Higher Education; Media Research; Periodicals; United Kingdom (Great Britain); United States |
Abstract | Examines the cultural content of advertisements in two superficially similar countries (Great Britain and the United States). Finds U.S. advertising portraying characters in more "individualistic" stances, with social class differences more evident in British advertising. Maintains that advertising should adapt to individual cultural differences. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |