Literaturnachweis - Detailanzeige
Autor/in | Wesson, David A. |
---|---|
Titel | Readability as a Factor in Magazine Ad Copy Recall. |
Quelle | In: Journalism Quarterly, 66 (1989) 3, S.715-18 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0196-3031 |
Schlagwörter | Advertising; Media Research; Periodicals; Readability; Recall (Psychology) |
Abstract | Examines the relationship between advertising copy readability and advertising effectiveness. Finds that recall is improved when the copy style is either fairly easy or fairly hard to read. Suggests the value of considering copy readability as a potential contributor, though a minor one, to the success of magazine advertising. (RS) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |