Literaturnachweis - Detailanzeige
Autor/inn/en | Wells, Barron; Spinks, Nelda |
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Titel | "You Attitude" and "Naturalness": Theory and Practice. |
Quelle | In: Bulletin of the Association for Business Communication, 53 (1990) 3, S.60-62 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 8756-1972 |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Audience Awareness; Business Communication; Classroom Research; Communication Research; Higher Education; Persuasive Discourse; Technical Writing; Writing Research Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Unternehmenskommunikation; Kommunikationsforschung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Persuasion; Persuasive Kommunikation; Technical documentation; Technische Dokumentation; Schreibforschung |
Abstract | Discusses the importance in business communication classes of the "You Attitude" (focusing messages on the interests and needs of the receiver rather than the sender) and "Naturalness" (using everyday wording). Studies their use in actual business correspondence. Finds only 27 percent of the correspondents making satisfactory use of the "You Attitude" and 63 percent satisfactory in use of "Naturalness." (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |