Literaturnachweis - Detailanzeige
Autor/inn/en | Forbush, Dan; Foster, Patricia A. |
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Titel | Building Coherent Communications. |
Quelle | In: Currents, 16 (1990) 3, S.44 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | College Planning; Communications; Higher Education; Institutional Advancement; Master Plans; Program Descriptions; Public Relations; Publicity; School Publications |
Abstract | Coherent communications enhance both outsiders' perceptions of institutions and the quality of the college experience for students. A communications master plan--a compelling total vision of how communications should be structured--should be developed by the public relations office after taking inventory of all communications produced on campus. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |