Literaturnachweis - Detailanzeige
Autor/in | Shoemaker, Donna |
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Titel | Wishing on a Star. |
Quelle | In: Currents, 16 (1990) 3, S.18-24 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Alumni; Fund Raising; Higher Education; Institutional Advancement; Prestige; Public Relations; Publicity; Recognition (Achievement); Reputation; Status |
Abstract | Matching the celebrity graduate to the celebration calls for careful coordination of styles, schedules, and expectations. In producing a star-studded extravaganza using alumni, make sure the campus has the right resources. Often the celebrity will take the initiative in shaping the nature of their commitment. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |