Literaturnachweis - Detailanzeige
Autor/in | Larson, Wendy Ann |
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Titel | As Good as Your Word. |
Quelle | In: Currents, 16 (1990) 1, S.38-43 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Communication (Thought Transfer); Higher Education; Letters (Correspondence); Public Relations; Publicity; School Publications; Student Recruitment; Writing (Composition); Writing Skills |
Abstract | Effective student recruitment writing can evoke a sense of what an institution stands for, who the students and faculty are, and what it's like to study on the campus. Clear and accessible information can give prospects the nudge they need to read on--and then apply and enroll. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |