Literaturnachweis - Detailanzeige
Autor/in | Dean, Suzanne |
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Titel | And the Taxpayers Taketh Away. |
Quelle | In: Currents, 15 (1989) 5, S.18-23 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Cooperation; Educational Finance; Elections; Higher Education; Institutional Advancement; Mass Media; Political Issues; Politics of Education; Public Opinion; Public Relations; Publicity; Taxes; Utah |
Abstract | With a powerful message and the right partners, the University of Utah convinced voters not to pass devastating tax cuts. Advice to institutions forced to defend themselves to the public is presented including: design a powerful message; be sensitive to the twists the debate is taking; etc. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |