Literaturnachweis - Detailanzeige
| Autor/inn/en | Graham, John L.; Gronhaug, Kjell |
|---|---|
| Titel | Ned Hall Didn't Have to Get a Haircut: Or, Why We Haven't Learned Much about International Marketing in the Last 25 Years. |
| Quelle | In: Journal of Higher Education, 60 (1989) 2, S.152-87Infoseite zur Zeitschrift |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
| Schlagwörter | Competition; Cultural Awareness; Cultural Pluralism; Doctoral Dissertations; Global Approach; Higher Education; International Trade; Marketing; Periodicals; Research; Writing for Publication Wettkampf; Cultural identity; Kulturelle Identität; Kulturpluralismus; Doctoral dissertation; Doctoral thesis; Doctoral theses; Dissertationsschrift; Globales Denken; Hochschulbildung; Hochschulsystem; Hochschulwesen; Trade; International relations; Handel; Internationale Beziehungen; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Forschung |
| Abstract | The limitations of the knowledge production system in international marketing are considered, and dissertations in international marketing are analyzed. The findings suggest that research in the area is driven by standards of rigor and a distinct "methods basis," which are often inappropriate for the study of important problems in international marketing. (Author/MLW) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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