Literaturnachweis - Detailanzeige
Autor/in | Holden, Nigel J. |
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Titel | Toward a Functional Typology of Languages of International Business. |
Quelle | In: Language Problems and Language Planning, 13 (1989) 1, S.1-8 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Business Communication; Classification; Intercultural Communication; International Trade; Language Role; Languages; Marketing |
Abstract | Identifies criteria for classifying languages according to their function and geographical spread in international business activity. Three language types are identified: (1) languages of marketing contact; (2) market languages; and (3) languages of marketing value. It is suggested that the overwhelming volume of the world's businees is conducted in the 23 languages classified as languages of marketing value. (Author/DJD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |