Literaturnachweis - Detailanzeige
Autor/inn/en | Cope, John G.; und weitere |
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Titel | The Behavioral Impact of an Advertising Campaign to Promote Safety Belt Use. |
Quelle | In: Journal of Applied Behavior Analysis, 21 (1988) 3, S.277-80 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Adults; Behavior Change; Behavior Modification; Contingency Management; Daily Living Skills; Naturalistic Observation; Positive Reinforcement; Restraints (Vehicle Safety); Safety Education |
Abstract | Safety belt use with and without addition of an incentive strategy was observed among 8,635 drivers at a drive-through restaurant. During the promotional campaign, average rate of belt use tripled compared to baseline following the introduction of a contingent reward (a large soft drink), and declined during followup. (JW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |