Literaturnachweis - Detailanzeige
Autor/in | Victor, David A. |
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Titel | Cross-Cultural Influences on Business Communication: Applications for Teaching and Practice. |
Quelle | In: Bulletin of the Association for Business Communication, 51 (1988) 3, S.8-10 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Business Communication; Business Education; Cultural Awareness; Cultural Differences; Global Approach; Intercultural Communication; International Education; International Trade Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Unternehmenskommunikation; Wirtschaftserziehung; Wirtschaftspädagogik; Cultural identity; Kulturelle Identität; Kultureller Unterschied; Globales Denken; Interkulturelle Kommunikation; Internationale Erziehung; Trade; International relations; Handel; Internationale Beziehungen |
Abstract | Describes two approaches for teaching international business communication: (1) an upper-level undergraduate international business communication course which stresses global management in the cultural context, breaking down international communication barriers, etc.; and (2) integrating elements of international business communication throughout the standard introductory undergraduate business communication course. (RAE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |