Literaturnachweis - Detailanzeige
Autor/in | Werth, Barry |
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Titel | Why Is College So Expensive? Maybe America Wants It That Way. |
Quelle | In: Change, 20 (1988) 2, S.12-25Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Competition; Educational Finance; Elitism; Fund Raising; Higher Education; Inflation (Economics); Marketing; Private Colleges; Reputation; Single Sex Colleges; Social Status; Student Costs; Tuition; Womens Education |
Abstract | Mount Holyoke College was examined to see how it manages itself, how it raises and spends money. Holyoke's president understood that, in a competitive age, the key was not so much educating as it was positioning. Marketing and price fixing are discussed. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |