Literaturnachweis - Detailanzeige
Autor/in | Savage, Daniel D. |
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Titel | Public Relations and Marketing. |
Quelle | In: New Directions for Community Colleges, (1987) 60, S.75-81 (7 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0194-3081 |
DOI | 10.1002/cc.36819876010 |
Schlagwörter | Stellungnahme; Community Colleges; Marketing; Public Relations; School Community Relationship; School Support; Two Year Colleges |
Abstract | Urges community colleges to adopt pro-active public relations strategies. Examines the role of the public information officer in such areas as coordination of public relations and marketing activities, relations with media, and the development of a comprehensive public relations plan. (AYC) |
Anmerkungen | John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |