Literaturnachweis - Detailanzeige
Autor/inn/en | Sharpe, Deede; Harville, Vic |
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Titel | Image Building Starts at Home. |
Quelle | In: Vocational Education Journal, 62 (1987) 8, S.33-34 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Employer Attitudes; Marketing; Postsecondary Education; Public Opinion; Student Recruitment; Vocational Education |
Abstract | The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |