Literaturnachweis - Detailanzeige
Autor/inn/en | Choe, Jae-Hyun; und weitere |
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Titel | Facial Expressions in Magazine Ads: A Cross-Cultural Comparison. |
Quelle | In: Journalism Quarterly, 63 (1986) 1, S.122-26 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Comparative Analysis; Cross Cultural Studies; Cultural Awareness; Cultural Differences; Facial Expressions; Media Research; News Reporting; Nonverbal Communication; Periodicals; South Korea |
Abstract | Concludes that models in American magazine ads are older than those in Korean ads and are more likely to be smiling. (FL) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |