Literaturnachweis - Detailanzeige
Autor/in | Goldman, Robin |
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Titel | Take the Initiative. |
Quelle | In: Currents, 13 (1987) 2, S.46-51 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; College Presidents; Higher Education; Institutional Advancement; News Media; Public Relations; Publicity; Recognition (Achievement); Reputation; School Publications |
Abstract | President Richard M. Cyert of Carnegie Mellon University set establishing national visibility as a university-wide goal six years ago. The public relations office developed a hard-driving program centered on national media coverage. This program is described. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |