Literaturnachweis - Detailanzeige
Autor/inn/en | Halpern, Sheldon; Rosenblum, Jesse H. |
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Titel | Computerizing the Crystal Ball. |
Quelle | In: Currents, 12 (1986) 8, S.54-57 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | College Admission; Computer Oriented Programs; Data Processing; Futures (of Society); Higher Education; Marketing; Models; Predictive Measurement; Student Recruitment |
Abstract | The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |