Literaturnachweis - Detailanzeige
Autor/in | Withers, D. Chris |
---|---|
Titel | Cultivation on Cassette. |
Quelle | In: Currents, 12 (1986) 7, S.21 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Alumni; College Administration; Fund Raising; Higher Education; Private Financial Support; Program Descriptions; Public Relations; Videotape Cassettes |
Abstract | A program that sent a fund-raising videotape to 1,500 University of Richmond alumni is described. Research had turned up affluent alumni in areas too remote for personal calls or visits by the presidents. The program was a success and proved cost-effective. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |