Literaturnachweis - Detailanzeige
Autor/in | Hansford, John W. |
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Titel | Letter Perfect. |
Quelle | In: Currents, 10 (1984) 9, S.26-29 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Business Correspondence; Fund Raising; Higher Education; Layout (Publications); Letters (Correspondence); Private Financial Support; Public Relations |
Abstract | Effective fund-raising letters balance an eye-catching appearance with an action-getting appeal. Some helpful hints to consider when planning direct mail letters are discussed including: making the letter attractive, using language skillfully, planning the text, considering copy formulas, etc. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |