Literaturnachweis - Detailanzeige
Autor/inn/en | Donohue, Thomas R.; und weitere |
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Titel | Learning about Television Commercials: The Impact of Instructional Units on Children's Perceptions of Motive and Intent. |
Quelle | In: Journal of Broadcasting, 27 (1983) 3, S.251-61 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Commercial Television; Conventional Instruction; Grade 1; Instructional Design; Perception Tests; Primary Education; Role Playing; Television Commercials; Young Children |
Abstract | Role playing and traditional instruction were used to examine whether young children can be taught the intent of television commercials. Both treatment groups of children, ages six to seven, experienced significant increases in understanding of commercials. (Author/MBR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |