Literaturnachweis - Detailanzeige
Autor/in | Chu, James |
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Titel | Advertising in China: Its Policy, Practice and Evolution. |
Quelle | In: Journalism Quarterly, 59 (1982) 1, S.40-45 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Cultural Influences; Economic Factors; Foreign Countries; Government Role; Marketing; Political Influences; Program Development; China |
Abstract | Notes that modern advertising and marketing practices are becoming an integral part of Chinese economic planning and are being used to stimulate higher quality and productivity. (FL) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |