Institutional Approaches to Systematic Image Building: The Michigan Awareness Program.

Autor/inn/en	Radock, Michael; Jacobson, Harvey K.
Titel	Institutional Approaches to Systematic Image Building: The Michigan Awareness Program.
Quelle	In: International Journal of Institutional Management in Higher Education, 6 (1982) 2, S.125-38Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Zeitschriftenaufsatz
Schlagwörter	Case Studies; Change Strategies; College Administration; Comparative Education; Fund Raising; Higher Education; Political Influences; Public Opinion; Public Relations; Reputation; School Attitudes; School Support; State Aid; State Universities + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Lösungsstrategie; College administrators; Hochschulverwaltung; Vergleichende Erziehungswissenschaft; Fundraising; Spendensammlung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Political influence; Politischer Einfluss; Öffentliche Meinung; Public relation work; Öffentlichkeitsarbeit; Schulförderverein; Staatliche Universität
Abstract	Concerned about shrinking state support, University of Michigan officials undertook a program in 1978 to increase public and legislative awareness of higher education problems and stop the appropriations decline. Person-to-person contact, group interaction, specialized communication through publications, and mass media communication were used. Highly positive though incomplete results are found. (MSE)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC