Literaturnachweis - Detailanzeige
Autor/inn/en | Danowski, James A.; Hanneman, Gerhard J. |
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Titel | Aging Preferences for Interactive Cable Services. |
Quelle | In: Journal of Broadcasting, 24 (1980) 3, S.337-45 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Cable Television; Information Needs; Information Networks; Mass Media; Media Selection; Older Adults; Telecommunications |
Abstract | Suggests that aging related differences in mass communication behaviors can be extended to users' initial preference for newer micro-media. A survey shows that older age segments have high preference for using cable to visit with friends and relatives, perform civic and state functions, and receive electronically originated print media. (MER) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |