Literaturnachweis - Detailanzeige
Autor/in | Milburn, Michael A. |
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Titel | A Longitudinal Test of the Selective Exposure Hypothesis. |
Quelle | In: Public Opinion Quarterly, 43 (1979) 4, S.507-17 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Adults; Cognitive Processes; Information Seeking; Information Sources; Mass Media; Public Affairs Education; Public Health; Public Opinion; Publicize; Research |
Abstract | Uses data from a public health mass media campaign to test the selective exposure hypothesis (that individuals will seek only that information which is consistent with their current attitudes). Finds support for the effectiveness of the media campaign and little support for the selective exposure hypothesis. (RL) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |