Literaturnachweis - Detailanzeige
Autor/in | Johnson, Dennis L. |
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Titel | Marketing Is Not a Dirty Word. |
Quelle | In: AGB Reports, 21 (1979) 2, S.24-27 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; College Students; Competitive Selection; Educational Demand; Educational Needs; Essays; Higher Education; Marketing; Public Relations; Publicize; Questionnaires; Student Needs; Student Recruitment |
Abstract | Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |