A Move Analysis of Travel Advertorials in a UK National Daily Newspaper

Autor/in	Tisapramotkul, Ornuma
Titel	A Move Analysis of Travel Advertorials in a UK National Daily Newspaper
Quelle	In: LEARN Journal: Language Education and Acquisition Research Network, 16 (2023) 2, S.61-76 (16 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2630-0672
Schlagwörter	Newspapers; English for Special Purposes; Second Language Learning; Second Language Instruction; Travel; Advertising; Discourse Analysis; Incentives; Writing (Composition); Guidelines; Writing Instruction; Foreign Countries; Language Styles; United Kingdom + Suchen Sie Ihr Suchwort? Newspaper; Zeitung; Zweitsprachenerwerb; Fremdsprachenunterricht; Travelling; Reisen; Reise; Werbung; Diskursanalyse; Anreiz; Schreibübung; Richtlinien; Schreibunterricht; Ausland; Sprachstil; Großbritannien
Abstract	With borders reopening after the COVID-19 pandemic, the travel industry has employed different methods to attract potential customers. One of the popular promotional strategies is advertorials. This study examines 75 travel advertorials from "the Telegraph," a national daily newspaper in the UK, to address two objectives -- 1) to identify moves and steps used in these advertorials and 2) to investigate the moves' typicality and cyclicity. The findings reveal six moves along with some steps. Apart from the headline to attract readers' attentions, key components in travel advertorials include descriptions of the destination and service, reasons to buy the product and advertiser's contact details. On the contrary, pricing incentives are not highlighted. The findings could be beneficial to both students and ESP practitioners especially those who are involved in writing promotional materials. Guidelines for travel advertorial writing could be developed for ESP classroom teaching and professional trainings whereby learners can grasp the organizational structure and be aware of the typicality and cyclicity of moves used in travel advertorials. (As Provided).
Anmerkungen	Language Institute of Thammasat University. The Prachan Campus, 2 Prachan Road, Bangkok 10200 Thailand. e-mail: learnjournal@gmail.com; Web site: https://www.tci-thaijo.org/index.php/learn
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01