I Was Told There Would Be No Math: Marketing Students' Misconceptions of the Career Field Impede Enrollment Interest in Quantitative Courses

Autor/inn/en	He, Yang; Alexander, Joe F.; Nikolov, Atanas; Chen, Rui Aray
Titel	I Was Told There Would Be No Math: Marketing Students' Misconceptions of the Career Field Impede Enrollment Interest in Quantitative Courses
Quelle	In: Marketing Education Review, 33 (2023) 3, S.178-189 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (He, Yang) ORCID (Nikolov, Atanas)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2022.2067778
Schlagwörter	Marketing; Business Administration Education; College Students; Misconceptions; Enrollment; Student Interests; Data Analysis; Self Efficacy; Mathematics Anxiety; Student Attitudes; Private Colleges; Soft Skills + Suchen Sie Ihr Suchwort? Collegestudent; Missverständnis; Einschulung; Studieninteresse; Auswertung; Self-efficacy; Selbstwirksamkeit; Schülerverhalten; Privathochschule
Abstract	This research explores the potential causes for student's lack of interest in enrollment in marketing analytics courses. We reveal that a misconception of marketing as a "soft skills" major of study persists, which leads to biased assessment of the relevance and applicability of curriculum in regards to future career. As a result, students become less interested in quantitative courses. Furthermore, we identified self-efficacy view as a mitigating factor in the effect. We discuss potential intervention approaches to the challenges discovered. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01