Marketing Curriculum Design and Career Outcomes

Autor/in	Iqbal, Zafar
Titel	Marketing Curriculum Design and Career Outcomes
Quelle	In: Marketing Education Review, 33 (2023) 3, S.242-260 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Iqbal, Zafar)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2022.2164206
Schlagwörter	Marketing; Curriculum Design; Teaching Methods; Comparative Analysis; Salaries; Honors Curriculum; College Graduates; Extracurricular Activities; Undergraduate Study; Income; Career Choice; Job Satisfaction; Program Descriptions; Best Practices; Universities; Experiential Learning; Management Development; Active Learning; Outcomes of Education + Suchen Sie Ihr Suchwort? Lehrplangestaltung; Teaching method; Lehrmethode; Unterrichtsmethode; Entlohnung; Gehalt; Hochschulabsolvent; Hochschulabsolventin; Außerunterrichtliche Aktivität; Grundstudium; Einkommen; Labor; Labour; Satisfaction; Arbeit; Zufriedenheit; University; Universität; Experiental learning; Erfahrungsorientiertes Lernen; Aktives Lernen; Lernleistung; Schulerfolg
Abstract	Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible differential impact of curriculum design on post-graduation income and long-term career satisfaction. In other words, not all marketing programs are the same. In this paper, we describe an innovative yearlong marketing honors program that uses six best practices drawn from the marketing education literature in its design and implementation. We then compare the starting salaries after college and current career satisfaction of graduates from the marketing honors program with those of graduates from a non-honors marketing program in the same university. We demonstrate the differential impact of course-level, programmatic, and extra-curricular design choices on career outcomes. Implications are then discussed that impact marketing curriculum design. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01