Virtually the Same? Understanding Virtual and F2F Farmer Audiences

Autor/inn/en	Witzling, Laura; Williams, Eric; Wald, Dara M.; Comito, Jacqueline; Ripley, Elizabeth
Titel	Virtually the Same? Understanding Virtual and F2F Farmer Audiences
Quelle	In: Journal of Extension, 61 (2023) 1, Artikel 19 (8 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
Schlagwörter	Agricultural Education; Extension Education; Educational Technology; Electronic Learning; In Person Learning; COVID-19; Pandemics; Agricultural Occupations; Program Effectiveness; Conservation (Environment); Water Quality; Interpersonal Communication; Preferences; Individual Characteristics; Iowa + Suchen Sie Ihr Suchwort? Agriculture; Education; Landwirtschaftliche Ausbildung; Landwirtschaft; Ausbildung; Erweitertes Bildungsangebot; Unterrichtsmedien; Occupation; Beruf; Landwirtschaftlicher Beruf; Conservation; Environment; Konservierung; Bewahung; Umwelt; Wasserqualität; Interpersonale Kommunikation; Personality characteristic; Personality traits; Persönlichkeitsmerkmal
Abstract	Agricultural and extension educators frequently employ a variety of methods to provide farmers with information about conservation practices. The introduction of virtual programming brought on in response to the COVID-19 pandemic set the stage for analysis of farmer outreach preferences with respect to face-to-face (F2F) versus virtual outreach. Using survey data of individuals who participated in field days in Iowa, we segmented participants based on their F2F or virtual attendance. We compared the groups based on key variables such as water quality concerns, communication behaviors, outreach preferences, and demographics. Our work suggests that a broad and dynamic communication strategy, including both in-person and virtual events, offers greater opportunities for dissemination of ideas and increases access to content. (As Provided).
Anmerkungen	Clemson University Press. 116 Sigma Drive, Clemson, SC 29634. Tel: 864-656-7156; e-mail: journalofextension@clemson.edu; Web site: https://tigerprints.clemson.edu/joe/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01