A Maturity Model for Content Strategy Development and Technical Communicator Leadership

Autor/inn/en	Campbell, Kim Sydow; Swisher, Val
Titel	A Maturity Model for Content Strategy Development and Technical Communicator Leadership
Quelle	In: Journal of Technical Writing and Communication, 53 (2023) 4, S.286-309 (24 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Campbell, Kim Sydow)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0047-2816
DOI	10.1177/00472816231171863
Schlagwörter	Marketing; School Business Relationship; Models; Leadership; Organizational Objectives; Higher Education + Suchen Sie Ihr Suchwort? Analogiemodell; Führung; Führungsposition; Business goal; Unternehmensziel; Hochschulbildung; Hochschulsystem; Hochschulwesen
Abstract	While technical communication consultants and researchers agree that content strategy requires attention to both customer needs and business goals, we found no evidence that technical communication educators promote an accurate understanding of business goals among their content strategy students. Through industry-academia collaboration, we integrate two existing models, using content tactics within organizational characteristics that define the maturity level of an organization's content operations. Analyzing the current state of maturity for each characteristic highlights gaps that can define a content strategy with prioritized tactics and, ultimately, encourages the growth of technical communicator leadership and the empowerment of our profession. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01