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Autor/inn/en | Guan, Lihang; Mok, Ka Ho Joshua; Yu, Baohua |
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Titel | Pull Factors in Choosing a Higher Education Study Abroad Destination after the Massive Global Immobility: A Re-Examination from Chinese Perspectives |
Quelle | In: Cogent Education, 10 (2023) 1, Artikel 2199625 (17 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Zusatzinformation | ORCID (Guan, Lihang) ORCID (Mok, Ka Ho Joshua) ORCID (Yu, Baohua) |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
DOI | 10.1080/2331186X.2023.2199625 |
Schlagwörter | Decision Making; Study Abroad; Student Attitudes; Marketing; College Choice; Student Mobility; Immigration; Overseas Employment; Asians; Foreign Students; College Students; Reputation; Costs; Institutional Characteristics; Parent Attitudes; International Education; Tuition; Comparative Education; Foreign Countries; China Decision-making; Entscheidungsfindung; Studies abroad; Auslandsstudium; Schülerverhalten; Studienortwahl; Student; Students; Mobility; Schüler; Schülerin; Studentin; Mobilität; Auslandstätigkeit; Asian; Asiat; Asiatin; Asiaten; Asiate; Collegestudent; Cost; Kosten; Elternverhalten; Internationale Erziehung; Unterweisung; Unterricht; Vergleichende Erziehungswissenschaft; Ausland |
Abstract | Chinese international students compose the largest group of full-tuition-paying students globally and are important to hosting destinations both culturally and financially. However, the obstructed international mobility caused by COVID-19 has changed their international applications. As the world gradually resumes its previous mobility level, it is important to comprehend what pull factors can effectively attract students for marketing purposes. This quantitative research re-examines the established pull factors considered and valued by prospective Chinese international students and their parents and discovered that (1) a combination of five to six factors can be sufficient for Chinese students to decide on an overseas destination, (2) cost, global rankings, and Chinese employment prospects have become the most substantial factors in destination choices, (3) opportunities for immigration and overseas employment are no longer significant, and (4) students and parents view international education with different interpretations. The marketing implications are discussed. (As Provided). |
Anmerkungen | Cogent OA. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |