Cheers to Mead: A Serious In-Person Game Illustrating the Five Forces

Autor/in	Yoder, Michele E.
Titel	Cheers to Mead: A Serious In-Person Game Illustrating the Five Forces
Quelle	In: Management Teaching Review, 8 (2023) 3, S.273-296 (24 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Yoder, Michele E.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2379-2981
DOI	10.1177/23792981221107585
Schlagwörter	Industry; Models; Educational Games; Business Education; Undergraduate Students; Learning Activities; Cooperative Learning + Suchen Sie Ihr Suchwort? Industrie; Analogiemodell; Educational game; Lernspiel; Wirtschaftserziehung; Wirtschaftspädagogik; Lernaktivität; Kooperatives Lernen
Abstract	Porter's five forces model is an important tool in strategic management. Strategy students use the five forces model to conduct industry analysis by evaluating the external conditions that impact firms in a given industry. The five forces model is deceptively simple, yet it encompasses important nuances that students sometimes struggle to fully understand. Cheers to Mead is an experiential exercise designed to illustrate the factors that contribute to the five forces and how the contributing factors affect industry profit potential. The Cheers to Mead game encourages students to grapple with difficult concepts while participating in an engaging activity. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01