Quality of COVID-19 Information, Education and Communication Materials in India: A Content Analysis

Autor/inn/en	Biswas, Soniya; Hense, Sibasis; Kodali, Prakash Babu; Thankappan, Kavumpurathu Raman
Titel	Quality of COVID-19 Information, Education and Communication Materials in India: A Content Analysis
Quelle	In: Health Education Journal, 82 (2023) 4, S.390-402 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Hense, Sibasis)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0017-8969
DOI	10.1177/00178969231160952
Schlagwörter	Foreign Countries; COVID-19; Pandemics; Information Dissemination; Social Bias; Public Health; Prevention; Disease Control; Content Analysis; Health Education; Social Discrimination; Instructional Materials; Publications; Pamphlets; Signs; Cartoons; Audiences; Readability; Visual Aids; Printed Materials; Language Usage; English; Indo European Languages; India + Suchen Sie Ihr Suchwort? Ausland; Informationsverbreitung; Gesundheitswesen; Prävention; Vorbeugung; Inhaltsanalyse; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Soziale Benachteiligung; Soziale Schließung; Lehrmaterial; Lehrmittel; Unterrichtsmedien; Pamphlet; Zeichensystem; Zeichentrickfilm; Spectator; Zuschauer; Lesbarkeit; Anschauungsmaterial; Sprachgebrauch; English language; Englisch; Indoeuropäisch; Indien
Abstract	Objective: This study examined the characteristics and quality of publicly available COVID-19 information education and communication (IEC) materials in India between March and December 2020. Design: An explanatory sequential mixed-method design was employed to examine the characteristics and quality of 265 purposefully selected IEC materials. Setting: The IEC materials analysed were those published between March and December 2020 on the Ministry of Health and Family Welfare website, Government of India. Methods: A checklist was utilised to examine the quality and characteristics of the materials. Thereafter, qualitative analysis provided insights into the contents of the materials with specific focus on the 'COVID-19 continuum of care'. Results: The majority (73.96%, n = 196) of the selected materials were directed towards the general public and had a focus on prevention (67.55 %, n = 179). Despite COVID-19-associated stigma, only 56 (21.13%) of the materials addressed this issue. However, most (95.47%, n = 253) of the materials adhered to quality standards for contents, readability and aesthetics. This qualitative analysis focused on the contents of selected IEC materials using the concept of 'continuum of care'. The analysis identified three important themes: prevention to early diagnosis and treatment; mitigation of stigma and discrimination surrounding COVID-19; and addressing the infodemic caused by COVID-19. Conclusion: The quality of materials was mostly satisfactory and appropriate to the emergent requirements. Strengthening audience engagement and attractiveness of the materials might enhance readability and actionability. A bottom--up approach to the development of future IEC materials, involving the community might widen the coverage of vulnerable populations in future crisis events. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01