Business Students' Learning Motivations and Implications for Sustainable Implementations of At-Home Internationalized Programs: Qualitative Evidence from Vietnam

Autor/inn/en	Nghia, Tran Le Huu; Hoang, Giang; Vo, Phuong Quyen
Titel	Business Students' Learning Motivations and Implications for Sustainable Implementations of At-Home Internationalized Programs: Qualitative Evidence from Vietnam
Quelle	In: Marketing Education Review, 32 (2022) 4, S.329-341 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2021.2012701
Schlagwörter	Foreign Countries; Business Education; Learning Motivation; Student Motivation; College Students; Global Approach; English (Second Language); Language of Instruction; Social Influences; Cultural Influences; Student Attitudes; International Education; Employment Potential; Sustainability; Program Implementation; Vietnam + Suchen Sie Ihr Suchwort? Ausland; Wirtschaftserziehung; Wirtschaftspädagogik; Motivation for studies; Lernmotivation; Schulische Motivation; Collegestudent; Globales Denken; English as second language; English; Second Language; Englisch als Zweitsprache; Teaching language; Unterrichtssprache; Sozialer Einfluss; Cultural influence; Kultureinfluss; Schülerverhalten; Internationale Erziehung; Arbeitsmarktbezogene Qualifikation; Beschäftigungsfähigkeit; Nachhaltigkeit
Abstract	Internationalization of higher education programs has become more diverse in non-Western countries but there has been a paucity of studies exploring these at-home initiatives of internationalization, particularly using business students' experience. This article reports a qualitative study that investigated 18 Vietnamese business students, majoring in marketing and international business, for their motivations of pursuing an elite internationalized university program. The results showed that business students were motivated by several foreign elements embedded in these programs: English language instruction, foreign certificate/degree, international teachers and friends, among others. The motivations were influenced by their rational self-interest and opinions of third parties and were practically driven by the motive of enhancing their employability. The article discusses the findings in relation to the current socio-cultural and educational context of Vietnam and provides practical implications for sustainable implementation of these business programs on the principle of meeting students-as-customers' learning needs and expectations. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01