International Marketing Curriculum and Instructional Pedagogies: Cross-National Differences in Business Students

Autor/inn/en	Spillan, John E.; Kara, Ali
Titel	International Marketing Curriculum and Instructional Pedagogies: Cross-National Differences in Business Students
Quelle	In: Journal of Teaching in International Business, 33 (2022) 2-3, S.149-171 (23 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2022.2123429
Schlagwörter	Marketing; International Trade; Business Administration Education; Student Attitudes; Cognitive Style; Preferences; Cross Cultural Studies; Foreign Countries; International Education; Decision Making; Gender Differences; Age Differences; Teaching Methods; Curriculum Design; Comparative Education; Peru; Guatemala; China; Mexico + Suchen Sie Ihr Suchwort? Trade; International relations; Handel; Internationale Beziehungen; Schülerverhalten; Cognitive styles; Kognitiver Stil; Cultural comparison; Kulturvergleich; Ausland; Internationale Erziehung; Decision-making; Entscheidungsfindung; Geschlechterkonflikt; Age; Difference; Age difference; Altersunterschied; Teaching method; Lehrmethode; Unterrichtsmethode; Lehrplangestaltung; Vergleichende Erziehungswissenschaft; Mexiko
Abstract	This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing curriculum and pedagogies, but they were statistically different from their Chinese counterparts. Mexican and Peruvian students preferred multi-media, hands-on learning, and case analysis learning methods while Guatemalan students preferred having guest speakers in the classrooms. Chinese students, by contrast, preferred lectures, and hands-on applications. With respect to international marketing education, the biggest differences in subjects' views from various countries were observed in the areas of product adaptation decisions. We also report some differences in international marketing subject areas and preference for methods of learning by gender and age groups. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01