Literaturnachweis - Detailanzeige
| Autor/inn/en | Srivastava, Mallika; Sinha, Mudita |
|---|---|
| Titel | Will the Marketing Educators Have Intention to Continue Using Game-Based Pedagogy Post the COVID-19 Pandemic? |
| Quelle | In: International Journal of Education and Development using Information and Communication Technology, 18 (2022) 2, S.28-45 (18 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| Schlagwörter | Game Based Learning; Marketing; Teaching Methods; COVID-19; Pandemics; College Faculty; Teacher Attitudes; Online Courses; Educational Change; Content Analysis; Teaching Experience; Intention; Self Efficacy; Foreign Countries; Attention; India |
| Abstract | The COVID-19 disease outbreak has resulted in governments around the globe taking action to put in place unparalleled methods for a response. One of the worst hit sectors is education. As campuses across countries started shutting down abruptly, online education was needed quickly and prompted educators to adopt different pedagogies. Marketing educators generally are that cohort of academics who are most used to changing materials and processes due to the agile nature of markets and to make students industry ready. This research therefore incorporates a mixed method approach to identify the experience marketing educators had while incorporating Game Based Pedagogy (GBP) in marketing education during the pandemic and the determinants of continuance intention to use the same, post the pandemic. Semi structured interviews were conducted to reflect on the experience of marketing educators on GBP and data were analysed using content analysis, to identify various themes post which quantitative research was conducted to identify the determinants of continuance intention for using GBP post pandemic. The findings highlight the positive and negative experiences of marketing educators associated with GBP and important determinants of continuance intention. (As Provided). |
| Anmerkungen | International Journal of Education and Development using Information and Communication Technology. University of the West Indies Open Campus, Cavehill, Bridgetown, Barbados, BB11000, West Indies. e-mail: chiefeditor-ijedict@open.uwi.edu; Web site: http://ijedict.dec.uwi.edu/ |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
