Selling and Resisting English-Medium Schooling on Milwaukee's Multilingual near South Side: A Typology of Choice Schools' Marketing Strategies

Autor/inn/en	Hurie, Andrew H.; Palmer, Deborah K.
Titel	Selling and Resisting English-Medium Schooling on Milwaukee's Multilingual near South Side: A Typology of Choice Schools' Marketing Strategies
Quelle	In: Education Policy Analysis Archives, 30 (2022) 28, (30 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Zusatzinformation	ORCID (Hurie, Andrew H.) ORCID (Palmer, Deborah K.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
Schlagwörter	Language of Instruction; Resistance to Change; School Choice; Marketing; English (Second Language); English Language Learners; Bilingual Education; Spanish Speaking; Low Income Students; Minority Group Students; Information Dissemination; Barriers; Parent Attitudes; Content Analysis; Web Sites; Wisconsin (Milwaukee) + Suchen Sie Ihr Suchwort? Teaching language; Unterrichtssprache; Choice of school; Schulwahl; English as second language; English; Second Language; Englisch als Zweitsprache; Bilingual teaching; Bilingualer Unterricht; Informationsverbreitung; Elternverhalten; Inhaltsanalyse; Web-Design
Abstract	Extant research has emphasized the importance of information to help families of English learner-identified children to navigate school choice structures, and raised critical questions about the information that is made available through school marketing. At a time of increasing tension around school choice and the rapid expansion of certain forms of bilingual education, we argue for the importance of documenting language minoritized parents' experiential knowledge as one means of combating choice-based exclusion. Drawing from theories of racial capitalism, language ideologies, and language policy, we analyze charter and voucher school websites and interview data from a nine-month critical bifocal ethnography on the intersections and tensions between bilingual education and school choice policy in Milwaukee, Wisconsin. Our findings identify six marketing strategies that choice schools employed on Milwaukee's Near South Side, a place with high concentrations of Spanish-speaking, low-income Latinx families. We also present one working-class Mexican father's narrative of choosing a school for his child as an example of the ways in which parents actively resist the racializing logics embedded within choice-based, marketized school systems. The article provides policy agents with a typology to help generate additional, place-specific analyses of the marketization of language education in multilingual communities. (As Provided).
Anmerkungen	Colleges of Education at Arizona State University and the University of South Florida. c/o Editor, USF EDU162, 4202 East Fowler Avenue, Tampa, FL 33620-5650. Tel: 813-974-3400; Fax: 813-974-3826; Web site: https://epaa.asu.edu/ojs/index.php/epaa
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01