The Evolution of Library and Information Science Education Promotion: A Comparative Analysis of LIS Program Websites between 1999 and 2019

Autor/in	Fraser-Arnott, Melissa
Titel	The Evolution of Library and Information Science Education Promotion: A Comparative Analysis of LIS Program Websites between 1999 and 2019
Quelle	In: Journal of Education for Library and Information Science, 63 (2022) 4, S.404-419 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-5786
DOI	10.3138/jelis-2021-0028
Schlagwörter	Library Science; Information Science; Library Schools; College Programs; Web Sites; Marketing; Student Recruitment; Content Analysis; Public Relations + Suchen Sie Ihr Suchwort? Bibliothekswissenschaft; Informationswissenschaft; Studienprogramm; Web-Design; Inhaltsanalyse; Public relation work; Öffentlichkeitsarbeit
Abstract	This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key difference over time was that the 1999 sites promoted the program whereas the 2019 sites promoted people (faculty and students). Three key findings concerning changes in how LIS program websites evolved between 1999 and 2019 to serve program public relations goals were that (1) websites and social media have become key mechanisms for relationship building and promotion; (2) websites have evolved from sharing program details to showcasing faculty and student success stories as the core element of program promotion; and (3) the development of social media and dynamic websites have made these websites more interactive and content rich. An understanding of changes in LIS program websites over time can assist LIS program administrators in developing current and future program promotions activities. (As Provided).
Anmerkungen	Association for Library and Information Science Education. Available from: University of Toronto Press. 5201 Dufferin Street, Toronto, ON, M3H 5T8 Canada. Tel: 416-667–7929; Fax: 416-667–7832; e-mail: journals@utpress.utoronto.ca; e-mail: office@alise.org; Web site: https://www.utpjournals.press/loi/jelis
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01