What Can COVID-19 Pandemic Reveal about Public Purpose of a University? A Case Study

Autor/in	Mohebali, Milad
Titel	What Can COVID-19 Pandemic Reveal about Public Purpose of a University? A Case Study
Quelle	In: New Directions for Higher Education, (2022) 199, S.9-25 (17 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0271-0560
DOI	10.1002/he.20453
Schlagwörter	COVID-19; Pandemics; Universities; Organizational Communication; Stakeholders; Social Media; Computer Mediated Communication; Internet + Suchen Sie Ihr Suchwort? University; Universität; Soziale Medien; Computerkonferenz
Abstract	This case study examines institutional communication of purpose to stakeholders through Facebook during the COVID-19 pandemic. The findings show that the institution attempted to reduce the negative impacts of the pandemic on campus life and student experiences while using the pandemic as an opportunity to re-iterate the importance of its scientific knowledge production, training of professionals, and service to communities. In doing so, it established relationships with multiple publics at a time of crisis, but has run the risk of further losing public trust in science and university as the COVID-19 pandemic has persisted. (As Provided).
Anmerkungen	Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01